Most professionals know they need a headshot. Far fewer know when to update it. The answer matters more than you'd think, and it's not just about how you look.

Your headshot isn't just a photo, it's a marketing tool, and like any good campaign, it starts with knowing your audience. Before we talk colors, cuts, or accessories, we need to ask: who are the people you want to attract? Because what reads as polished and trustworthy to a C-Suite executive looks very different from what resonates with a Tech startup founder. Once we answer that, the wardrobe choices become a whole lot clearer.